If you worked as a barista you know that there are those rude clients who ruin all your morning.

There were always “those” mornings, however few and far between, when some new clients would come in after waking on their bad side. Possibly they were late to work, or essentially woke up on the wrong side of the bed, however a short, quick demand for espresso without eye contact is a hard thing to swallow.

Austin Simms of Roanoke, VA, had to much of these mornings. With an end goal to help a few clients with their conduct, he set a sign outside of CUPS Coffee and Tea with their new pricing policy.

Simms allegedly put the sign out on Sunday and by Wednesday his shop was swarming with cameramen from various news stations hoping to get the word out about the viral sign.

It’s intended to help individuals to remember to value people around them and to approach everybody with respect regardless of their uniform, shading, or statement of faith.

“I chose, in light of the fact that I have to settle every one of the shameful acts of the world, to begin charging more for individuals who didn’t take time to make proper acquaintance and interface and acknowledge we’re all individuals behind the counter,” Simms told WDBJ.

Bravo to this young fellow!